Packaging
LEGO Soap Packaging
Three sequential soap-bar wrappers — orange, lavender, vanilla — wrapped in a Minecraft-themed LEGO diorama that doubles as a toy after the soap is gone.
- Year
- 2023
- Discipline
- Packaging
- Course
- GDES 389 — Special Topics: Packaging
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The brief asked for three sequential wrappers for three soap bars (orange, lavender, vanilla) and a non-traditional outer package built from materials of our choosing. The audience was younger users, so the package became a Minecraft-themed cave diorama built entirely out of LEGO.
The catch: the package isn’t disposable. Once the consumer takes the soap out, the bricks remain — to be torn down and rebuilt however the buyer wants, or folded into an existing LEGO collection. There’s no leftover packaging waste because there’s no leftover packaging.
