Lamma

Lamma (لمّة) is a social game built around the Arabic concept of lamma — a gathering of friends. The work spanned the brand identity, product visuals, and marketing surfaces.

The Arabic and English wordmarks were drawn to share a common rhythm, so neither language reads as a translation of the other — both feel native. Color and illustration sit on top of a quiet system, leaving room for the product to feel warm without becoming loud.

Scope: brand identity, UI screens, marketing visuals, key art.