Moalem Plus

Moalem Plus (معلم بلس) is an AI assistant built for teachers, a tool that takes the routine load (lesson prep, summaries, assessment scaffolding) off the educator’s shoulders so the human work can stay human.

The brand had to carry weight in two directions at once: trustworthy enough for institutional adoption, soft enough to belong in a teacher’s hand. The wordmark resolves around a calm Arabic core and a corresponding Latin set, with product surfaces tuned for long sessions of reading.

I also worked on Instagram launch posts for the product. Those posts translated the brand into a more direct social format: one App Store-led introduction for “the smart teacher assistant,” and one feature post explaining the platform’s question bank, grade sheet, quizzes, worksheets, certificates, AirPlay presentations, interactive book tools, educational games, curriculum tracking, timetable, and AI lesson prep.

Scope: brand identity, app screens, product visuals, Instagram launch posts.